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Toyo Piano, General Japanese Piano Manufacturer

Toyo Piano was founded in 1948 as a small piano manufacturer in Hamamatsu, Japan, one of the world’s leading piano-producing regions and one of the highest quality piano-producing regions in the world. As a result of our continuous pursuit of unique values that differ from those of major manufacturers, such as our original SSS mechanism, Toyo Piano has been recognized by many people and has grown to become the third largest piano manufacturer in Japan.

Today, we not only manufacture pianos, but also sell new pianos wholesale, export used pianos of various brands, and repair pianos overseas, as well as provide various services as a comprehensive piano company, including international piano competitions. We are pleased to serve buyers, retailers, and customers around the world who are in need of pianos.

Our mission is to enrich the lives of as many customers as possible through our various piano related activities. That is our mission.

world map

List of services offered

Recruitment of Toyo Piano business partners and local dealers

About Us

Fusion of master craftsmanship, traditional techniques
and advanced technology

Toyo Piano Manufacturing Co., Ltd. was established in 1948 with the goal of creating pianos loved around the world. Since then, for more than half a century, we have continued to respond to the requests of people who truly love pianos with the skills of our master craftsmen. The advanced technology we have developed through our unique production system has made it possible for us to do the impossible in order to meet even more delicate needs.

Our efforts are not limited to the creation of pianos. We promote the creation of the best environment, such as a hall where you can enjoy the art of music to your heart’s content, as well as a comprehensive system for piano lessons and improvement. We are also training piano tuners who will continue to pave the way for the next generation of music.

Our master craftsmanship and advanced technologies have also expanded into new business fields. We provide unique products for car interior parts and high-end home products that require advanced woodworking techniques.

Corporate Information

Toyo Piano Company Information
trade name

Head Office & Factory
1818 Takagi, Iwata City, Shizuoka Prefecture, 438-0202, Japan(Map
TEL 0538-66-6777 FAX 0538-66-5323

Piano Select Shop
1818 Takagi, Iwata City, Shizuoka Prefecture, 438-0202, Japan(Map
TEL 0538-66-6777 FAX 0538-66-5323
Hours: Weekdays 8:30 a.m. to 5:30 p.m. (Japan time)

Yukiyoshi Nagasaka, Chairman of the Board
Number of Employees
Approx. 20 (approx. 100 including affiliates)
Manufacture and sale of pianos, adjustment and sale of imported pianos Woodworking and painting of car parts, etc.
Main Plant Area
Site: 4064.88 square meters
Building: 2000.92 square meters
Main Facilities
Piano related / Piano woodworking, painting, assembly and adjustment line


  • IncorporationJune 1948

    Established as Toyo Piano Manufacturing Co., Ltd. with capital of 1 million yen and head office in Kita-Terashima-cho, Hamamatsu City.

  • factory transferOctober 1949

    Head office and factory relocated to the present location in Funakoshi-cho, Hamamatsu City.

  • New product launchApril 1959

    Released an upright piano with total agraffe before any other domestic company.

  • Establishment of new factoryApril 1962

    Capital is increased to 25 million yen. A dedicated organ factory is built in Takaoka-cho, Hamamatsu City, and operations begin.

  • increase of capitalMarch 1963

    Increased capital to 50 million yen.

  • New plant construction, capital increaseMarch 1964

    The third and fourth plants are built in Takaoka Plant, and the piano woodworking division is relocated from the main plant and begins operations.
    Increased capital to 80 million yen. Improved piano factory layout, etc., to increase production.

  • Change of Representative DirectorsMay 1974

    Motohito Nagasaka is appointed as Representative Director.

  • New factory built and patents acquiredAugust 1978

    A factory is built in Ryuyo-cho, Iwata-gun, and the upright piano assembly and finishing departments are relocated from the main factory to begin operations.
    Developed a one-touch device for weak sound for upright pianos. Patent no.918690

  • Establishment of new factoryAugust 1984

    Constructed a second factory at the Ryuyo Plant to establish an integrated production and shipping system for the upright piano division.

  • New series now availableFebrary 1986

    SSS upright piano developed. Utility model no.2025065

  • New Technology DevelopmentMay 1986

    Piano pedal height adjustable device developed. Utility model no.1637283
    U.S.A. PAT.no.4843939 Taiwan PAT.no.51388

  • Facility expansion plan, PIARA startedApril 1989

    Established Product Development Department to promote new business by utilizing piano woodworking and painting techniques. Started the first facility expansion plan.
    Founded the Piano Grade Accreditation Association of Japan (PIARA) to promote music education.

  • JIS ApprovalDecember 1989

    Approved as a factory authorized to display JIS Japanese Industrial Standards.

  • Facility Expansion PlanApril 1990

    Started the second facility expansion plan for new business.

  • Founding of tuning schoolMarch 1991

    Founded Apollo Tuning Art Institute to train piano technicians.

  • Start of new businessApril 1993

    Separates the New Business Division and establishes the 2nd Manufacturing Division.

  • New series launchedNovember 1998

    Released Hello Kitty Piano.

  • New product launchMarch 1999

    Released Hello Kitty electronic piano.

  • Facility Expansion PlanApril 2000

    Started the third facility expansion plan for new business.

  • factory transferFebrary 2001

    GP factory in Funakoshi-machi, Hamamatsu City was built and moved to Ryuyo-machi, Iwata-gun.

  • Change of Representative DirectorsMay 2001

    Yukiyoshi Nagasaka is appointed President and Representative Director.

  • Start of new businessOctober 2001

    Started tenant business in Funakoshi-cho.

  • Apollo Hall opensJanuary 2002

    Apollo Hall, a concert hall with seating for 140, opens in Funakoshi-cho, Hamamatsu City.

  • Started new business, launched new productsFebrary 2014

    Launched a new business, “custom-made pianos.
    Produced a new Hello Kitty piano model “Hello Kitty 40th Anniversary Model”. First piano exhibit at the Sanrio Expo.

  • New product launchJune 2014

    Started selling original goods of “Shippei,” the image character of Iwata City.

  • New product launchDecember 2014

    APOLLO x SANRIO’s new product “My Melody Piano” will be produced.